Monday, 10 February 2014

Sharing applied - Innovation and Problem solving





Use of Sharing principle

In modern life, to satisfy commercial viability requirements, sharing resources has grown to become one of the major problem solving principles used in varieties of business areas.

Telecommunication

Network sharing

Nowadays most of the communication you carry out in daily life is of “far” nature—communication using or with resources located far away from you geographically. That is Tele–Communication. You don’t talk to people near you as much as you use the Internet, Mobile, TV or the land-line put together.
Many decades ago, by telecommunication we understood talking long distance over wired phone or sending telegraph message. Now we speak and carry out virtually all the tasks in daily life using phone and Internet services. Telecommunication networks are all interconnected and shared for giving you the magical facility to talk from your mobile handset to your dear one sitting on the opposite side of the globe. To reach her your speech may have to span a large number of different networks each belonging to a different telecom service provider. They are called Telco in short.
Same thing happens when you surf the Net. The text, pictures and video that you see on your computer screen come from all kinds of Web-Servers that use services from all kinds of Internet Service Providers (or ISPs in short) spread across the globe.
If these networks remained separated, the services would have remained localized and highly limited in service scope and variety. Connecting globally only meets your true communication requirements.
The telecommunication charge that you pay monthly or periodically is collected by your local telecom service provider. It carries your call, if it is speech, up to its own network boundary and then hands it over to the next network towards the destination of the speech content. This point onwards works the principle of sharing.
Telcos have network sharing agreements between themselves by which they not only share their network resources but also share the revenues generated.
Sharing mechanism makes telecommunication possible in practice. Imagine the power of sharing!
What really does happen here in abstract?
In abstract means: identifying the crux of the process—the crucial aspects of the process without mention of the special nature of the agents or entities involved in the process. This is the mechanism of abstraction—one of the most powerful mechanisms for learning and problem solving.

Abstraction of the mechanism of sharing between two telecom networks for carrying speech or data information:

For data communication:

Scene: you are surfing the Net

a.     Your network A hands over the data requested information to the next network B towards the destination of data requested (for Internet, the data packets can take practically any route, but still each packet contains the IP address of data request source and data request destination).
b.    Now it is the responsibility of the network B to route the data received towards the destination. Possibly it hands over to a third network C. It goes on in this way.
c.     Finally when a network (say network N) identifies the data requested destination address to be in its own pool of addresses, it routes the data requested information to the identified Web Server.    
d.    The Web server responds to the request and generates the requested data packets and packages these with destination address as the address of the sender or requester.
e.     The answer data now flows back to the network A in a similar (but not necessarily following the same route) mechanism; and your computer screen finally displays the information you had asked for.
Clearly specified sharing agreements and data carrying protocols understood by all players in this process make this apparently highly complex process a routine, rugged and commercially viable mechanism.
If we abstract still further:
      i.        An active agent in the process has clearly specified tasks.
     ii.        An active agent may have to deal with home generated task item or foreign task item.
   iii.        The organization owning an active agent will earn revenue share according to what type of task item its active agent deals with—home generated or foreign.
Abstracting once more we may have something like:
Core sharing mechanism A: benefit sharing:
A service owner earns revenue share according to what kind of work load it caters to: for its own work load it earns more, for others’ workload it earns a smaller previously agreed to share. In this case, benefits are shared according to contribution towards a service request fulfillment.
In this mechanism,
                   i.        Work load owner share is significantly higher than other service providers.
                 ii.        Each service provider has to look after managing all its assets and functional requirements.
                iii.        Some special types of services required for carrying out the business as a whole are served by a few special service providers. These are again paid by all other service providers according to the common workload they serve.
                iv.        In fine, in this kind of sharing mechanism, largely each works for its own gains except for the responsibilities required for the services to sustain as a whole.  
For speech communication the process is not much different.
All kinds of business resource sharing follow similar type A core sharing mechanism.

Telecommunication

Mobile infrastructure sharing

When we started rolling out or managing mobile services in a virgin field, number of customers was not large, networks were small with small number of BTSs (Base Transceiver Stations) and accordingly requirement of buildings to house the BTSs was also minimal.  
To give you an idea, in early stages of mobile service maturity (assuming that when one grows old, one gains maturity), number of BTSs in Kolkata was in two digits (less than 100). Now, nearly at saturation point the number is reaching 3000, an increase of 3000% (30 times) over a period of nearly two decades.
For installing a new BTS where can we get a suitable house now! It has become next to impossible for a mobile service provider (all mobile service providers would desire to roll out as many BTSs as its competitors, and there are at least four such major mobile service providers at Kolkata at any point of time now) to find a suitable building to house its new BTS all on its own.
Out of this severe constraint (constraints or barriers are useful: in generating new ideas and solutions: some methods deliberately create constraints), were born the common Infrastructure Service Providers.
These organizations acquire, prepare, sell rights of use of part infra resources and also manage a large number of BTS buildings across the city. They specialize in infrastructure. The mobile service providers hire these infra resources from the Infra service providers and share a roof for antennae, rooms for equipment housing and also share the common power supply of the building. All these resources are managed by the infrastructure service provider in lieu of hiring charges. It has to bear all the headache of managing the infra resources. The mobile service providers need to worry about only their own specialized functions.
This is not only sharing, but also principle of specialization at work.

Principle of specialization:

In a large scoped operational or project environment, not every person will do all kinds of jobs. Tasks will have to be analyzed according to requirements, task carrying out agents specialized in doing a particular type of task need to be identified and allotted their specific tasks and all of the active agents need to be coordinated and managed together (like a master conductor of an orchestra performance) to move towards a high level of overall task fulfillment satisfaction.
So as a mobile service provider, you share a building with three or four other competitors for locating your BTS and transfer the worry of managing the infra to the infra service provider. If the infra service provider were not there, one of the competitors would have acquired a particularly good building first (BTS locations are specific in an area, technically recommended by a complex software), and all subsequent service providers would have had to forego the specific location, thus leaving a hole in their networks.
As no service provider can hope to be the first one in acquiring all good buildings, sharing a good building with other service providers becomes the only feasible practical choice.
This is kind of: enemies at war sharing a bed!

Telecommunication

Mobile Exchange

A mobile telephone exchange is a highly complex combination of modules of software and hardware. Each software module is specialized for a specific set of tasks and carries out these tasks for ALL the task loads (for all mobile calls) absorbed by the exchange. In other words, All Calls share a specific hardware or software module for part fulfillment of their requirements.
Don’t you think this is sharing?

Levels of Sharing

A.    Global network sharing happens at global level. All players in the global domain get benefited and total gain in this case is maximal.
B.    Infra sharing for BTS housing happens at local level. All players in the local city domain get benefited and gains limited to the local domain.
C.    Software module service sharing by all calls in a mobile exchange happens at the micro level and enables a specific mobile telecom exchange to perform satisfactorily.

A solution to a problem can be addressed at various levels. The following figure represents the concept.



Problem solving by application of sharing principle has most powerful solutions for global sharing, somwhat less for sharing in a local environment and still less in a micro environment
Levels of Sharing


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